David Martin, Regional Director for Young Life’s Mid-European Region, and I discussed his use of using video on Facebook. This is part of his overall communications plan to reach and excite current donors + to reach new fans, friends, and possible future donors.
“Whenever I travel” says David, “I try to do a post to share what action is happening all around me.”
His technique is really simple and easy:
1. Get a few people to stand next to him for an interview.
2. Get someone to hold the camera
3. Say action + do the interview
4. Say Cut! + Stop recording.
5. Upload that 30 second video to Facebook + leave a description.
“Whenever I am in the states doing fundraising meetings, 60 to 70 percent of them start with people saying they have seen my posts.” David continued to say, “so it really helps out with those conversations.”
Check out my audio interview above with him about how he is using an iphone, facebook, and a short video to share the story of what his ministry is doing. Below is an example of a video he recently posted.
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